FOR IMMEDIATE RELEASE
November 6, 2007

ARLINGTON, VA - In recognition of Diabetes Awareness Month, The HealthCentral Network's (www.HealthCentral.com) MyDiabetesCentral.com has launched a special feature, which highlights the voices of those with diabetes and provides important information to further the understanding of this condition. The special section, which can be found at http://www.healthcentral.com/diabetes/diabetes-awareness-month.html, promotes the unique perspectives and experiences of the individuals who comprise HealthCentral.com's diabetes community.

MyDiabetesCentral.com is also inviting four guest bloggers to inform the community about the importance of the awareness month. The four bloggers come from all walks of diabetes life: Kerri Morrone is a blogger with type 1 diabetes, Teri Robert is a blogger and patient advocate with type 2 diabetes, Karen Lavine is a Certified Diabetes Educator, and Shannon Lewis is a caregiver who blogs about the challenges of raising a child with type 1 diabetes.

By sharing personal stories and advice, HealthCentral.com's diabetes community utilizes MyDiabetesCentral.com as an open forum for candid conversations about diabetes management and awareness. Beyond a place to connect and share experiences, MyDiabetesCentral.com is a resource for information on diagnosis, treatment and new research - a place where those who have diabetes can educate others to create a better understanding of the disease.

"Greater global awareness of diabetes and greater availability of treatment for all people is clearly needed," Dr. William Quick, endocrinologist and MyDiabetesCentral.com expert, said. "It is our responsibility as diabetes healthcare professionals, and as patients and family members, to share the message: Diabetes is something you can live with. Awareness is the first step in addressing the issue!"

"As the incidence of diabetes continues to increase, it becomes more important than ever that people are aware of the signs, symptoms and treatment of this disease," said Chris Schroeder, Chief Executive Officer and President of The HealthCentral Network. "MyDiabetesCentral.com shares the mission of Diabetes Awareness Month: we both aim to raise awareness about the disease and empower those living with diabetes everyday."

MyDiabetesCentral.com won honors for its Patient Education Information from the Spring/Summer 2007 World Wide Web Health Awards, which recognize the best health information Web sites for consumers and professionals. In 2006, the site was also honored with the prestigious Freddie Award from MediMedia.

The HealthCentral Network, Inc. (www.healthcentral.com) is a new and unique online offering, comprised of over 30 general health and highly specific condition and wellness web properties, each committed to offering a voice in everyday and personal language people can understand and connect with at critical points in their lives. Each site provides timely, interactive, in-depth and trusted medical information (from Harvard Health among others), and connections to leading experts and thousands of people who share their related experiences and inspiration.

The HealthCentral Network recently launched personal health tools including the most comprehensive web solution for caregivers managing their communities of friends and families (www.carecentral.com). The company also produces the nationally syndicated television show, "Medical Breakthroughs with Dr. Dean Edell," and has a library of nearly 1,000 short-form, condition-specific videos throughout its network.

The HealthCentral Network was acquired in 2005 by Polaris Ventures, Sequoia Capital, The Carlyle Group and Allen & Company, and has built a management team that combines decades of experience in interactive media and medical, science and news journalism. The company received top recognition from The International Health and Medical Media Awards with a 2006 FREDDIE Award for MyDiabetesCentral.com and the Health Care Standard of Excellence WebAward from the Web Marketing Association.