FOR IMMEDIATE RELEASE
November 6, 2007

ARLINGTON, VA - In recognition of Alzheimer's Awareness Month, The HealthCentral Network's (www.HealthCentral.com) OurAlzheimers.com has launched a special feature to encourage early detection and a better understanding of Alzheimer's disease, and to support those who suffer from the condition or are caring for a loved one with the disease.

The special Alzheimer's Awareness online feature (http://www.healthcentral.com/alzheimers/alzheimers-awareness-month.html) will provide tips on how you can spot the early warning signs of Alzheimer's in a loved one or yourself. The feature will also highlight the voices of Alzheimer's caregivers, who talk about the challenges of caring for Alzheimer's patients as well as "A Day in the Life of a Dementia Sufferer", a new blog authored by a recently diagnosed vascular dementia sufferer.

Alzheimer's is a disease that is already affecting a large portion of the population, with 2.4 million Americans over the age of 61 currently diagnosed with the disease. OurAlzheimer's hopes to both raise awareness about the disease and to educate the young and the old about diagnosis, treatment and care for those living with Alzheimer's.

"As the baby boomer generation continues to age, the incidence of Alzheimer's will increase dramatically, as will the need for in-depth, reliable information," said Chris Schroeder, CEO and President of The HealthCentral Network. "The individuals who comprise OurAlzheimer's.com have unique perspectives that contribute to Alzheimer's Awareness Month's goal: To make the rest of the world understand what it's like to live with or have a relative living with this disease."

OurAlzheimer's.com won honors from the Spring/Summer 2007 World Wide Web Health Awards, which recognize the best health information Web sites for consumers and professionals. The site received a Merit award in the category of Patient Education Information.

The HealthCentral Network, Inc. (www.healthcentral.com) is a new and unique online offering, comprised of over 30 general health and highly specific condition and wellness web properties, each committed to offering a voice in everyday and personal language people can understand and connect with at critical points in their lives. Each site provides timely, interactive, in-depth and trusted medical information (from Harvard Health among others), and connections to leading experts and thousands of people who share their related experiences and inspiration.

The HealthCentral Network recently launched personal health tools including the most comprehensive web solution for caregivers managing their communities of friends and families (www.carecentral.com). The company also produces the nationally syndicated television show, "Medical Breakthroughs with Dr. Dean Edell," and has a library of nearly 1,000 short-form, condition-specific videos throughout its network.

The HealthCentral Network was acquired in 2005 by Polaris Ventures, Sequoia Capital, The Carlyle Group and Allen & Company, and has built a management team that combines decades of experience in interactive media and medical, science and news journalism. The company received top recognition from The International Health and Medical Media Awards with a 2006 FREDDIE Award for MyDiabetesCentral.com and the Health Care Standard of Excellence WebAward from the Web Marketing Association.