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CareCentral
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AS A MARKETER, WHY SHOULD YOU CARE?
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There are currently 50 million family caregivers in the United States and the need for family caregivers is only expected to increase.* In fact, family caregivers comprise over 13% of the U.S. workforce.** This is a concerned group of consumers that turns to THCN’s CareCentral to connect, communicate and share information about themselves and their families. These online communities offer advertisers a unique opportunity to position their brands to an audience of influential decision makers who need emotional, practical and financial support.
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A SAFE, SECURE ENVIRONMENT
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CareCentral enables people to create a private community of registered members with:
 easy-to-follow steps to build a website
tools to keep friends informed about what’s going on
message boards
calendars
links that allow them to share information
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ADVERTISER BENEFITS AND OPPORTUNITIES
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THCN will work with advertisers to develop a program that can include:
custom microsites
targeted messaging to members who opt-in
condition specific tools
links to advertiser sites
targeted offers, rebates, coupons
a program designed to fit your budget
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**Source: U.S. Department of Health and Human Services, Informal Caregiving: Compassion in Action. Washington, DC: 1998
**Source: Wagner, D. and Neal, M., “Working Caregivers: Issues, Challenges and Opportunities for the Aging Network” 2002
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Find consumers for whom your message is relevant. Manage to reach them when they are most receptive to your message. Connect with THCN at 212.213.9200.
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