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Audience Profile

Audience Profile

The HealthCentral Network organizes information in a way that helps people become better educated about their own health and take care of others. Our audience is not simply taking in information, they are actively participating and engaging with the content on our sites. These engaged users are the most important asset on THCN.

Total Audience

Demographics

35 Million monthly pageviews
8+ Million unique visitors

Male: 45%
Female: 55%

Age

Household Income

Adults 18-34: 30%
Adults 25-54: 45%
Adults 55-64: 11%
Adults 65+: 6%

HHI $60M+: 55%
HHI $75M+: 43%
HHI $100M+: 25%

Source: comScore (October 2007)

LEADERS IN THE HEALTH SPACE

THCN’s focus on developing robust sites around a select group of conditions gives advertisers the opportunity to reach a self-selected audience who turn to THCN sites to make life decisions and connect with others. That’s why so many THCN sites are leaders in the consumer health space.

Source: comScore (Summer 2007)

Find consumers for whom your message is relevant. Manage to reach them when they are most receptive to your message. Connect with THCN at 212.213.9200.

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