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For Our Advertisers
Case Study #2
- Pharmaceutical Company
- Goal to determine whether product is right for the user through self-completed quick assessment tool
- Existing Marketing Tactic
- Major sponsorship with market leader
- Media buys through portals, eHealth destinations and large volume networks
- The HealthCentral Network, Inc. Relationship
- Leverage unique network strategy
- Attract a complimentary audience to existing marketing buy
- Host registration form in trusted environment
Results:
- 3,500 targeted acquisitions delivered
- 10% of users clicked on homepage promo placement
- Despite 12+ questions, there was a 60 percent conversion rate of those users completing acquisition form
- Additional users left the microsite environment, creating additional bonus registrations on the myproduct.com site
- Acquisitions based on hosted registration form only
- Program purchased on unique visitors translated to acquisition cost savings of over 30 percent below contract
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