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For Our Advertisers
Case Study #1
- Medical Device Company
- Chronic Pain
- Goal to improve chronic pain management by connecting sufferers with pain specialists
- Existing Marketing Tactic
- Major sponsorship with market leader
- Affinity with major personality
- The HealthCentral Network, Inc. Relationship
- Leverage unique network strategy
- Attract a complimentary audience to existing marketing buy
- Syndicate integrated content to ensure investment in corporate website content is maximized
Results:
- 6 Month Sponsorship
- 11,000 targeted acquisitions delivered, representing 37 percent over contracted delivery (provided as bonus)
- A quality management team with vast media and business experience
- Of the users completing acquisition form:
- 84% of the audience have suffered from pain for 6+ months
- 65% of the audience is female
- 47% of the audience relies on their Family Doctor/Internist to provide primary treatment
- 82% of the audience is not satisfied with current treatment or side effects
- The HealthCentral Network’s microsite strategy efforts reduced desired acquisition cost by 27 percent!
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